Managers attitude and response towards social responsibility; The case of large scale manufacturing firms in Nairobi

Abstract

Motivated by the increasing social concerns, large scale manufacturing firms have got their role to playas far as social responsibility aspects are concerned; specifically in terms of environmental, employee and community social responsibility issues.

The study sought to determine 1) the attitude of managers towards social responsibility, 2) the social responsibility programmes that managers in large scale manufacturing firms have put in place, 3) the relationship between managers attitude and implementation of social responsibility and 4) the factors that hinder firms from engaging more in social responsibility activities.

The population of the study was a total of273 large scale manufacturing firms in

Nairobi. A sample of 45 firms was picked and out of the 120 questionnaires

distributed, 48 of them were returned to the researcher in good time for data analysis.

The empirical results attained showed that managers have a strong positive attitude towards social responsibility. Various programs have also been put in place as far as social responsibility is concerned. However, the results indicated that there is very little association between attitude and implementation of the same, and that various factors hinder the implementation of social responsibility in large scale manufacturing firms.