Corporate Strategic Planning Among Motor Vehicle Franchise Holders in Nairobi

Abstract

The central focus of this study was to investigate and establish the extent of corporate strategic planning practice among motor vehicle franchise holders in Nairobi. It also sought to establish the challenges encountered in applying corporate strategic planning practices among the franchise holders. In undertaking the study the eight leading motor vehicle franchise holders in Nairobi were considered. Data collection was done by use of Questionnaires reinforced by interviews. Research findings revealed that motor vehicle franchise holders in Nairobi do engage in corporate strategic planning. It was established that these organizations have long range plans focused on goal orientation and set objectives. It was also established that the top management of these organizations have an active interest in undertaking the planning function and overseeing implementation of the planned activities. Furthermore, it was noted that corporate strategic planning plays a key role towards effective and efficient service delivery by motor vehicle franchise holders. Finally, it was established that there are a myriad of challenges facing corporate strategic planning practice among motor vehicle franchise holders one of which is resource limitation. Arising from the research findings, it is recommended that the management of motor vehicle franchise holders in Nairobi should continue to embrace corporate strategic planning as a philosophy in their respective organizations. They should also seek to strengthen their planning systems for the overall good of the organizations. Furthermore the commitment of top-level management in the design and implementation of plans should be maintained. It is also recommended that amicable ways of managing challenges facing the planning process among motor vehicle franchise holders should be sought. Finally, it is recommended that more research be carried out in the area of corporate strategic planning with a specific focus on the process itself.