The extent to which Kenya power and lighting Company practices internal marketing

Abstract

The importance of the human resources in the achievement of strategy objcctive is the service driven economy worldwide has brought dramatic changes in the organization relate with their employees. The operating environment for the energy sector has seen drastic changes characteriz ed by higher expecta ion of the stakeholders groups. Compared to the past the government donors willing to inject funds in loss making parastatals and customers challenge. However, there was no known research on internal marketing prractice

in Kenya. This study sought to determine the extent to which KPLC practice internal marketing. Further it sought to establish the challenges faced by KPLC ill tllf' practice of internal marketing .. This was a descriptive study and the population of interest included the 277 KPLC staff in NJirobi region. The researcher sampled 100 employees proportionate stratified random sampling. Data was collected uusing the structured questionnaire which was administered using the drop and pick luor method Seventy-seven of the sampled employees completed the questionnaire Data was analyzed using descriptive statistics such as mean scores, frequencies standard deviation and presented in tables and charts.