Perception by stakeholders of the new traffic regulations in Kenya: a case of matatu operators and commuters in Nairobi

Abstract

This research project sought to identify the perceptions of operators and commuters in the matatu industry of the new traffic rules and regulations. In the background of the study, the concept of strategic management and management of strategic change were discussed. An overview of the transport industry and especially the matatu sub sector in Kenya was reviewed. The roles of the different stakeholders in the matatu sector especially the commuters and operators was covered. The aim of this project as detailed in the statement of the problem and the project objective was to determine the perception of the stakeholders of the new traffic regulations and their experience of the same. The literature that is reviewed in this project IS covered under various sub headings. Strategic management, management of strategic change, stakeholder management and analysis, the transport industry policies, management issues competitive conditions and perception. The research project was carried out as outlined in the research methodology. A survey of both commuters and operators on three routes within the city of Nairobi was conducted. These were route number 23, 111 and 44. This sample was convenient due to the large number of matatus operating in the city. Primary data was generated using a structured questionnaire. The questionnaires were administered at the matatu/bus termini in the city centre. From the sample of 40 commuters and 40 operators chosen, the response rate of the commuters was 100% while that of operators was 70%. After data collection and coding, its was analyzed by means of SPSS. Means and percentages were calculated the results displayed using Graphs and Charts. Frequency tables and pie charts were also used to present and draw conclusions on the findings. This study revealed that there is a difference between the perception of operators and commuters. While majority of commuters welcomed the rules the operators showed mixed reactions. Owners had varying perceptions from drivers and conductors.