Strategies Adopted By Churches: A Case Of Kenya Assemblies Of God Church

Abstract

This study sought to find out the growth strategies adopted by the church in relation to the strategies adopted by business enterprises. The need for this arose from the fact that the church is a very important aspect of the society and has been growing at a tremendous rate. There was therefore need to understand the factors contributing to this growth and whether business strategies can be applied to sustain the growth of the church. The study will guided by two main objectives. First, to determine the factors that affects the growth of the church. Secondly to find out the growth strategies adopted by the church- their advantages and their disadvantages and their relationship with strategies adopted by business enterprises.

The first chapter of this study gives an in depth of the church in Kenya; basically indicating the trend the church has taken and the expected role of the church in the society. There is also the statement of the problem, the objectives, significance and limitations of the study. Chapter two reviews some of the relevant literature published on the growth strategies of the church in relation to the business set up. This chapter seeks to bring out the business growth strategies and the church growth models with an aim of extracting the common elements. Previous studies on the subject are also highlighted. Chapter three contains the research methodology in essence this is how the study will be carried out. Being a case study the data will be collected from certain people of the church and data will be analyzed using descriptive statistics and content analysis. Chapter four analyses the findings of the study and chapter five covers the study's conclusion and recommendations for further study.

Primary data was collected using semi structured questionnaire administered through san interview with the secretary general of the Kenya Assemblies of God church.