Performance Appraisal Practices Among Mass Media Houses In Nairobi

Abstract

The study sought to determine the practice of performance appraisals in Media Houses based in Nairobi. It was a census study that targeted all the 42 Media houses based in Nairobi, both Print and Electronic. A questionnaire was sent to all the Heads of Human Resources and Editorial Departments in all the Media Houses. The survey method was used because the research problem required comparative data from a cross section of organizations.

Primary data was used in this study. A response rate of 71.4 % was achieved the data collected was analyzed using descriptive statistics.

The results of this study revealed that performance appraisals are used to enhance career progression and performance. The findings further indicated that Management by Objectives (MBO) is the most commonly used performance appraisal practice as opposed to Self appraisal, Balanced score card (BSC),and Peer Appraisal. From the study, it was observed that performance appraisal practices were objective, the performance appraisal instruments were tailored to each staff category , Performance Appraisals are not necessarily used to make pay increases.