Management perception of and company implementation of corporate social responsibility: a study of firms listed in the Nairobi Stock Exchange

Abstract

The difficulties facing the society today have necessitated the firms to play a role in corporate social responsibility. Involvement in corporate social responsibility by the firms listed in the Nairobi Stock Exchange will alleviate the various social, technological, economic and environmental difficulties facing the society The study sought to establish the management perception of corporate social responsibility of firms listed in the Nairobi Stock Exchange. It also sought to establish company implementation of corporate social responsibility of firms listed in the Nairobi Stock Exchange. The population of the study was all the companies listed in the Nairobi Stock Exchange. There were 48 companies at the time of this study. Out of the 48 questionnaires distributed, 31 of them were collected in good time for data analysis. The outcome of the study showed that the management had a positive perception towards corporate social responsibility in the firms listed in the Nairobi Stock Exchange. The companies listed in the Nairobi Stock Exchange have successfully implemented various corporate social responsibility programs.