Internationalization of equity bank limited.

Abstract

The objectives of this study were to find out the key factors that motivated Equity Bank to venture into the East Africa Region. It was also aimed at finding out the internationalization strategies adopted by Equity Bank so as to penetrate in the region. Studies on internationalization have been done on multinational corporations, however this study focuses on our indigenous - financial institutions with a close emphasis on Equity Bank. The study revealed how internationalization has helped Equity Bank to achieve it mission and fulfill its purpose through a strategically planned expansion programme. The research also discussed various strategies available for adoption by any firm planning to stretch outside its borders with a specific emphasis on acquisition as this was the strategy considered appropriate by Equity Bank. The Research design appropriate for this study was a Case study as it allowed for in-depth exploration of the factors motivating internationalization. This method also offered an opportunity to learn more through extensive description and contextual analysis in line with the objectives of the study. The use of Literature review and interviewing individuals who could speak authoritatively on the subject was applied and data collected during the study was analyzed qualitatively.