Advertising agencies in Kenya: Their nature and operations

Abstract

The survey for this study was done between the 19th August,1983 and 30th September,1983.The population of interest included all advertising agencies operating in Kenya as of the above dates.A list of obtained from the Marketing Society of Kenya was updated to include only those advertising agencies that were in operation at that time.This gave a total of 14 advertising agencies to be covered in a census survey.However,only 13 of them were interviewed.