An evaluation of National Convention Executive Council's (NCEC) communication strategy

Abstract

This study endeavors to evaluate the strengths and weaknesses of communication strategies used by the National Convention Executive Council (NCEC) in their advocacy for change in Kenya The National Convention Executive Council is an executive arm of civil society coalition in Kenya. Its mission is to advocate peaceful legal methods of change in Kenya. It hopes to effect comprehensive people driven constitution, economic, social and governance reforms in Kenya Our study aimed at establishing the public's source of information concerning NCEC. It also aimed at examining the reviewing the various methods that the body has used in their communication strategies. We also tried to establish the relationship between mass communication and civil society. To accomplish the objective of the study, a sample of 504 respondents comprising of 252 respondents in Langata and 252 respondents in Kamukunji constituency in Nairobi were selected and interviewed. The findings indicated that majority of the respondents In Langata (57%) and Kamukunji (62%), show that their expectation ofNCEC was not met. It also reveals that a majority number of respondents 1. e. Langata (71 %) and Kamukunji (71%) have not attended a function by N,CEC. r The study further revealajhat the print media (50%) both in Langata and Kamukunji constituencies constituted the public main source of information about NCEC as opposed to electronic media (Radio and TV) The distribution of respondents indicated that specific categories had specific channel for getting information.