The Prospects of Export Marketing in the Middle East for Kenya Exporters: a Case Study of Kuwait, United Arab Emirates, Saudi Arabia and Sultanate of Oman

Abstract

In the process of helping a country to gradually move from the development stage t the developed stage export play a very significant role. This study attempt to look into the prospects of export marketing in the middle East for Kenyan export. Four countries namely Kuwait, United Arab Emirates, Saudi Arabia amd Sultanate of Oman were selected to represent the region. Due to lack of developed agricultural and industrial infrastructure and with a vast oil resources, these countries are lucrative markets for a vast range of product. The study serves as informative guide to the prospective as well as established exporters to ehe successfully enter these markets. The study begins by explaining the meaning of export marketing, the areas into which an export market must look before launching nis product ad also explaining in brief the documentation procedure to be followed in exporting to these markets….