Browsing College of Agriculture and Veterinary Sciences (CAVS) by Subject "Consumer acceptance; orange‐fleshed sweet potato bread; psychosocial drivers; quality attributes; urban consumers."
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Quality and psychosocial factors influencing purchase of orange-fleshed sweet potato bread.
(University of Nairobi, 2021)This 2018 study, conducted in six Tusky's supermarkets in Nairobi, Kenya, combined the Just-About-Right, Penalty and Mean-End-Chain analyses to examine the quality and psychosocial factors influencing the purchase of a ...