Strategy implementation challenges at Medisel (k) Ltd

Abstract

The purpose of the study was to establish the challenges of strategy implementation at Medisel (K) Ltd. The study was carried out through a case study research design. The research used primary data collected by personal interview and a total of 20 respondents were interviewed. The collected data was analyzed using content analysis with an aim of presenting information pertaining to the study objectives. The research findings revealed that Medisel (K) Ltd was involved in Strategic Planning Process and there was presence of vision and mission. The company also has performance objectives and targets; it implements, evaluates and monitors its strategies. The research findings also revealed that the company encountered numerous challenges during the strategy implementation. The challenges cited by the respondent include inadequate resources, cultural challenges, inadequate reward and motivational challenges, lack of adequate training for staff, policies and procedures are not clearly defined and annual objective were not fully supportive to strategy implementation. To improve performance of the company it was suggested that the company tackles the challenges and put in measures that will improve work environment. The research was carried out through a case study and since it's a growing field, generalization may not be able to cover all the aspects thus recommended for further study.