Perceived Factors Influencing Employee Commitment at the Nation Media Group

Abstract

No organization in today‟s competitive world can perform at peak levels unless each employee is committed to the organization‟s objectives and works as an effective team member. It is no longer good enough to have employees who come to work faithfully every day and do their jobs independently. Employees now have to think like entrepreneurs while working in teams, and have to prove their worth. People are the most important drivers of a company competitive advantage. This means, organizations are reliant upon their human assets to survive and thrive. The ever-changing technology, increased competition and globalization have created a new workplace that bears little resemblance to the businesses of the past. In the workplace of today, many employers are realizing that the only constant advantage that they have is their people, their intellectual capital. Organizations with highly skilled and knowledgeable employees are more likely to create knowledge and make correct decisions, hence resulting in better organizational performance. The objective of the study was to determine the perceived factors influencing employee commitment at the Nation Media Group. The study adopted descriptive survey research design. The population of the study was made up of all (860 employees) based at the company‟s headquarters. The population of the study was categorized into job category and stratified sampling was used in which a sample comprised of 10% from each strata of the target population and this resulted in a sample of 86 employees. The data was collected using self-administered questionnaires. Data was analyzed using statistical package for social sciences and the findings presented in tables, pie charts, percentages, mean and standard deviations. The study found out that the company employees were committed to the company as they are proud to tell others that they are part of this company, are glad that they choose this company to work for and that they enjoy working with this company. The study found that the employees do not work for this company because they do not want to lose their benefits (eg retirement benefit), work in this company because they cannot find a better one and that employees would do any job as long as they work here. The factors influencing employee commitment in the company were found to be rewards, career development, training and development opportunities and the management style.