Challenges of Strategy Implementation at Mazars Kenya

Abstract

Strategy implementation involves organization of the firm's resources and motivation of the staff to achieve objectives. Strategy implementation is important because its success or failure rate may have a significant impact on the success and sustainability of the business. However the success of strategy implementation is not assured. Strategy Implementation is recorded to have a unsatisfying low success rate in most organizations. The objective of the study was to address the challenges faced by Mazars Kenya in strategy implementation and establish measures to minimize the challenges of strategy implementation. The study adopted a case study where primary data was gathered using the interview guide. Data obtained from the interview was analyzed qualitatively to derive findings, conclusions and recommendations. The results indicated that the industry forces especially competition, changes in economic conditions greatly influence strategy implementation in Mazars Kenya. Further results indicated that employees and managers were fully involved in strategy implementation. Recommendations provided that strategic planning process should periodically be done to evaluate the firm's strategy and companies should critically analyze external environment prior strategy implementation.