Implementation challenges of operations strategy by airlines in the aviation industry in Kenya

Abstract

development in Kenya. Airlines can only play this role if they are strong and are allowed to grow and expand their services. The research objective was to establish strategic challenges of operations strategy implementation in the aviation industry in Kenya. The study adopted a descriptive survey research design. The study used both primary and secondary data. Primary data was collected using a questionnaire comprising of open and closed ended questions. Quantitative data collected was analyzed by the use of descriptive statistics using SPSS and presented through percentages, means, standard deviations and frequencies. The information was presented using bar charts, graphs and pie charts and in prose-form. For open ended questions, the study conducted content analysis. The study found out that airport security and airport service was one of the most important issues for airports and airlines. The airlines faced several challenges in the implementation of operations strategy. Key among these included: airport security, forex, political stability, highly fluctuating fuel prices and shortages, industrial action among their employees and high competition. This study recommends that security be maximized at the airports to ensure that the passengers are always safe. This study recommends that airlines companies bill their customers both in foreign and local currency in order to manage the risks associated with foreign currency conversions. In addition, this study recommends that airline companies maintain foreign currency denominated accounts in order to manager foreign exchange rate risks. This study recommends that airline companies enter into hedging contracts including forwards and options to shield themselves from fuel price fluctuations and shortages. This study recommends that airlines improve on the services provided to keep on attracting and maintaining customers.