Strategic management practices adopted by Virtual City Group in Kenya

Abstract

Strategic Management is a concept that concerns with the formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. Generally strategic management practices can improve efficiency in various organizations. The objective of this research project was to determine strategic management practices in Virtual City group. An interview guide was used to obtain data from 14 key informants. The response rate was 64% representing 9 respondents replied. The qualitative data obtained was analyzed using content analysis. The findings of the research showed that strategic management is adopted implying that it is a practice. It also showed that strategic management practices adopted by virtual city group are yet to be fully implemented thus no need for review currently. However implementation and evaluation is done every quarter which is an indication of how serious the organization takes strategic management and how fast it will achieve the set objectives and goals. The limitation in the research emanated from the respondents busy work schedules. A fact that made it difficult to collect data. The study concludes that strategic management is a practice at Virtual City group and continuous review of strategic management practices in any organization is necessary for growth purposes. It is recommended that further researcher be done on survey basis with several similar organizations.