Strategic Planning Practices Adopted by Dalsy Hillblom and Lynn (Dhl) Express, Kenya

Abstract

This study employed a case study methodology at DHL Express, Kenya. It sought to establish the strategic practices adopted by this mammoth logistic company in the face of the ever changing and emerging trends. These trends result to both internal and external characteristics of any business, courier, express and parcel shipments company included. It also sought to establish the challenges that this organisation faces during its strategic planning process. Strategic planning is a very important practice to all organizations. This study was conducted from interviews carried out from the country offices located on Witu road off Lusaka road. The highest ranked staff interviewed was DHL Express Kenya country manager. Today organizations operate in a very dynamic, turbulent and competitive environment. For any organization to survive in the market place and ensure that they sustain their customers, it must have certain important strategies to follow in order to remain competitive. DHL Express management is keen on the emerging trends that can either make or break their business. Globalization of the business environment for instance where some businesses are going global would mean that there need of global courier services would increase. This spells growth for global courier service providers. Market linearization where some countries have liberated their markets for entry of foreign players in courier businesses previously dominated or in some cases monopolized by certain businesses would mean loss of market share and consequently reduced turnover for indigenous businesses.