Factors Influencing Strategy Implementation Among Flower Firms in Naivasha, Kenya

Abstract

Strategy implementation is the process of transforming strategic intentions into actions, then into acceptable results. Successful strategy implementation is as critical and difficult as the strategic choice itself. It requires consideration of the resources to be used, human resource requirements, structures and systems. The objective of this study was to determine the factors that influence Strategy Implementation among flower firms in Naivasha, Kenya. This study was carried out using structured questionnaires to collect data from the respondents. These questionnaires were constructed using descriptive statements from reviewed literature, and were hand delivered to the firms. Major findings from this study were that both internal and external factors influence strategy implementation to a large extent. This study revealed that whilst flower firms do document their strategies, effective implementation is a big hurdle, highlighting factors such as top management commitment, clear identification of activities to be carried out to effectively implement strategy, existing legal requirements, existence of budgetary allocation and internal control mechanisms, as those that must be adhered to if successful implementation of strategy is to take place. Critical discussion of these factors suggests areas for further study, considering that this study was limited to only in Naivasha and not any other part of the country, and that it laid focus only on the factors influencing strategy implementation in flower firms, with no linkage to their performance.