Competitive Strategies Adopted by Mobile Telephony Companies in Kenya

Abstract

The study main objective was to establish competitive strategies adopted by mobile telephony companies in Kenya. The study was guided by game theory, strategic conflict model and industrial organization and economic theory. The study considered using descriptive research design. The study targeted the mobile telephony companies in Kenya to get the required information. The four major mobile telephone companies are namely; Safaricom, Airtel, Telkom Kenya (Orange) and Yu. The study used the questionnaire as data collection instrument. Respondents targeted were Corporate Strategy Managers, Business Development managers and Marketing Managers. The researcher first got an authorization letter from the University of Nairobi and a research permit from the relevant authorities. The study concluded that there should be acceptable levels of market rivalry in the mobile telephony companies in Kenya. The study recommended that there should be a clearly set line of competition in the mobile telephony business and price war should not be the only method for rivalry, that there should be a control on the number of market entrants, that there should be known importance of the products introduced in the market specifically in the mobile telephony companies to avoid introducing products that are less important to the customers, that mobile telephony companies should be aware that customers and buyer of their products are now well inform and that they can have more bargaining power than the sellers.