Strategic Management Practices by Beach Management Units in Bondo Sub County, Kenya

Abstract

Modern organizations are constantly interacting with competitive and turbulent marketplaces presenting new threats and opportunities. This calls upon the organizations to engage in strategic management practices in order to survive and achieve their corporate goals within these marketplaces. This study was designed to establish the extent at which strategic management practices are adopted by BMUs in Bondo Sub County. To achieve this objective, the study adopted a descriptive cross-sectional survey design, targeting all the 42 BMUs. 28 questionnaires were received which were considered adequate for analysis. The study established that more than 30% of the studied organizations adopted most of the strategic management practices. These organizations had vision, mission statements and core values which were mainly implied. To larger extent situation analysis, setting of financial objectives, crafting and implementation of strategies and continuous evaluation and control were adopted. The findings largely confirm the theoretical underpinnings and past empirical studies of strategic management. The study advances adoption of the strategic management practices by small organizations to remain both efficient and effective. In future research should be conducted on factors influencing and challenges of strategy implementation with respective to community owned organizations like BMUs.