• Login
    • Login
    Advanced Search
    View Item 
    •   UoN Digital Repository Home
    • Theses and Dissertations
    • Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM)
    • View Item
    •   UoN Digital Repository Home
    • Theses and Dissertations
    • Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Print Media Coverage of Free Maternal Health Care Issues by the Daily Nation

    Thumbnail
    View/Open
    Full Text (312.7Kb)
    Date
    2013-11
    Author
    Waithaka, Florence W
    Type
    Thesis
    Language
    en
    Metadata
    Show full item record

    Abstract
    Maternal health care is a key societal issue which needs attention for any country working towards achieving millennium goals. The media has a role in highlighting and creating awareness on perceptions and policy on maternal health issues both to the government and the society. In Kenya’s mass media system, the editors have power and legitimacy to decide on media content. It is difficult for health or science to be covered regularly when politics and other major news carry more weight. Kenya enjoys a more diverse and liberalized media scene than many other African countries and therefore stands a good chance in in-depth coverage of reproductive health issues. Health policies do exist in our country, but they need to be strengthened, and made more relevant to particular health issues and in this case maternal health. The study sought to investigate how the print media covered free maternal health care programmes in Kenya a case of the Daily Nation newspaper. The period covered was January to June 2013; three months before and three months after the March General Elections. A content analysis of selected Kenyan print media publications specifically Daily Nation newspaper was done. The population of this study comprised all the 180 publications within the six months period. Analysis of the findings was done with the help of a code sheet. From the findings, the study concludes that print media coverage of maternal health news is wanting. Media houses are primarily profit-making organizations. They tend to focus on issues that will increase their sales and as a result prefer very sensational reports. Maternal health issues, by their nature do not fall under this category they need to be given more coverage as we endeavour to attain the millennium goals. The study recommends that print media as an information tool should give maternal health issues prominence in their coverage and must play its watchdog role in highlighting implementation of government policies such as this one on maternal health.
    URI
    http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/61663
    Citation
    Master Of Arts Degree In Communication Studies, School Of Journalism And Mass Communication, University Of Nairobi , 2013
    Publisher
    University of Nairobi
     
    School of Journalism and Mass Communication
     
    Collections
    • Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM) [24585]
    • Health News [14]

    Copyright © 2022 
    University of Nairobi Library
    Contact Us | Send Feedback

     

     

    Useful Links
    UON HomeLibrary HomeKLISC

    Browse

    All of UoN Digital RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Copyright © 2022 
    University of Nairobi Library
    Contact Us | Send Feedback