dc.description.abstract | Most contemporary corporate organizations are largely concerned with
maintaining their public image through effective communication with their
public's. This is achieved through establishing and maintaining mutually beneficial
relationships between the organization and the audiences or public's in which the
success of the organization depends on (Cees and Charles 2007).
Public relations hence builds rapport with an organizations employees, customers,
stakeholders and the general public through use of effective communication
which is the heart of organizational performance. The success of an
organization's efforts to meet its objectives and to influence the context within
which it executes its mandate depends on how well and professional an
organization communicates with its employees. The purpose of the study IS,
therefore, to critically assess the perception of employees of the Commission for
University Education (CUE) towards the practice of public relations in realizing
its mandate.
The study adopted a qualitative research design and will focus on 40 permanently
employed male and female employees out of the total population of 80 employees
of the commission. This is a representative sample of 50 % which according to
Mugenda and Mugenda (2003) is adequate to make generalized conclusions on the
entire population of the total number of employees at the Commission for
University Education of eighty (80). The stratified simple random sampling
method is ideal method for selection of the respondents. Collection of data will be
through the closed and open-ended questionnaire. The data collected will be
analyzed using descriptive statistics. Results of the analysis will be presented
using tables, charts and figures. | en_US |