| dc.description.abstract | The dream of every media house is to make profits and have as many viewers and listeners as
possible. This can only be achieved when they tailor their programs to be more engaging
hence get more viewers and listeners. Social media is fast growing and its effects can no
longer be ignored. With this growth of social media, audience needs' are changing and people
are looking for faster, cheaper, more engaging and efficient ways of receiving information
and interacting with television programs, the hosts, the casts and other viewers all over the
world.
The general objective for this study therefore was to find out if social media, through
feedback from the audience, has played a part in determining how television programs are
made. Direct interviews and questionnaires were administered to respondents who were the
viewers of Citizen TV's Gospel Sunday Show and the Royal media persorinel who work on'
the Sunday morning show.
The study sought to find out if there has been programming changes made in the programme
since its inception that can directly be attributed to viewers through their interaction with the
programme through social media feedback. The study found out that social media, to a
greater extent affects the way local television programmes are tailored. The feedback given
by the audience in form of song requests and suggestions if granted by the programme hosts,
is an indication that social media affects the final product.
With reference to the findings of this study, it is recommended that television programmers
and the media fraternity at large should embrace the use of social media as a means of
acquiring feedback from their audience. This is in the wake of widespread use of social media
that cuts across all generations. This will help them tap into the part of their aud ience that is
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