Patterns of puffery: an analysis of non-fiction blurbs
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Date
2005Author
Cronin, B
La Barre, K
Type
ArticleLanguage
enMetadata
Show full item recordAbstract
The blurb is a paratextual element which has not previously been subjected
to systematic analysis. We describe the nature and purpose of this publishing
epiphenomenon, highlight some of the related marketing issues and
ethical concerns and provide a statistical analysis of almost 2000 blurbs
identified in a sample of 450 non-fiction books.
Publisher
University of Nairobi