The practice of strategic leadership at wrigley company east africa limited kenya

Abstract

The purpose of the study was to establish the extent of strategic leadership practices at Wrigley East Africa. The study was carried out through a case study design. The study made use of primary data. Interview guides were used to solicit data on the changes in the Wrigley East Africa's environment and the responses thereto. Respondents of the study were 10 managers drawn from the all departments, namely; finance manager, marketing manager, human resource manager, general management, sales manager, and quality assurance manager among other Factory managers. The primary data was qualitative in nature hence content analysis was used to analyze the data. The study concluded that strategic leadership is a procedure that not only influenced employees, but leaders as well, to accomplish the goals of the organization through change. The study made the following recommendations: use of communication as a leadership strategy because of the ability to communicate effectively makes an enormous di Ifcrcncc in employees' attitudes toward the total organ ization goals; organ izations should cui tivatc trust and integrity within and without the organization to help in communication strategies that develop strong positive relationships; leadership's strategy on change management works for the organization and it helps in adapting to changes; the organisation's strategic results achieved in the organization meets the organisation objectives; organizations should communicate the organisation's vision to employees; strategic management is a potentially powerful tool for coping with the conditions of change which surround firms today and last but not least strategic leadership develops a certain form of organization and brings order to the company especially in forming the structure of communication.