Factors influencing the process of transformation of triclover industries limited within the global business environment in Kenya

Abstract

Organizations may transform for a variety of reasons: to regain product quality and market fitness; as a response to a failure; new technology requirements; the ambition to increase competency, the requirement of improved management and work processes - the list is endless. This study focused on factors that drive transformation of enterprises to global players. Global organizations are those that can compete with any competitor at any shelf space in the cosmetic market. The study traced the factors that have contributed to the growth of Triclover Industries Limited and examined various methodologies that can be used to propel the company to the global level that the company wishes to attain. Driven by an ambition to increase competency, the study assessed how suited the company is to achieve the transformation desired. It researched on the factors that are specific to Triclover Industries Limited. The interrogation is based on four facets namely; Strategy, Organization Structure, Staffing and the Customer Process. This is a case study that involved getting information from Triclover Industries Limited management as well as general staff to get a concrete feeling of the various stakeholders. This study identified the factors that are limiting the transformation of Triclover Industries Limited. These are the company's strategy, structure, the company's staff and the customer processes in place. Of particular note was the level of strategy execution, the volatility of the organization structure and the type of leadership at Triclover Industries Limited. The study found out that the company is not responding fast to the customers changing needs and the application of social media has not been embraced at the company. This company is still capable to attain its vision, with the right leadership and approach. It is recommended that Triclover Industries Limited streamlines its communication channels, engage their staff in the realization of the dream and monitor progress more effectively. It would also be imperative that the general staff are made to understand how their daily tasks tie to the grand strategy.