Choice Of Methods Of Farmer Contact: A Less Emphasised Aspect Of Agricultural Administration

Abstract

This paper discusses the choice of extension method appropriate for introducing improvements in agricultural production, particularly in East Africa. Two methods are outlined, namely the individual and group approaches. In the past the individual approach has been most favoured and has been used often with progressive farmers. Where manpower and other resources are abundant, the individual approach may be most suitable. On the other hand, it would seem that under East African conditions the group approach would make better use of severely restricted resources. The paper examines these methods in relation to a number of situations in Kenya and concludes that in many instances the individual and group approaches can be profitably combined. Some degree of specialisation in farming is advocated to enable a concentration of extension efforts. In addition, it is suggested that where a high proportion of farmers in an area are involved in an extension programme then spread of knowledge is faster and pressure to introduce innovations is increased.