Challenges of Strategy Implentation by Kenya Golf Union

Abstract

As the operating environment changes drastically due to the forces of globalization, internationalization and advancements in information technology, organizations too have to develop appropriate strategies that would align their operations to this changing environment. Firms must therefore constantly operate plans to tap the opportunities in the environment and handle the threats therein. Strategy implementation is the process of transforming strategic intentions into actions which maximize firm value. Successful strategy implementation is as critical and difficult as the strategic choice. The objective of this study is to determine the challenges of strategy implementation by Kenya Golf Union. The study concluded that the tenure of the chairperson of the KGU was too short to allow long term planning. This led to development of short term plans. The study further concludes that the Union had limited financial capabilities and resources. The study further concludes that the Union faced a breakdown in the communication. The Union faced a breakdown in its communication as the strategies formulated were not well communicated to staff to promote their implementation. The study further concludes that in response to the challenges above, the union made several strategies including seeking assistance from the Government. The Union further developed clear responsibility and accountability for the success of the overall strategy project by clearly demarcating what each staff is supposed to do and given clear deliverables. In order to promote strategic implementation at the Union, the study recommends that the tenure period for the chairperson be extended to a period of five years. The study further established that the Union lacked financial and human capital capability to implement the strategy. This study therefore recommends that communication process be well managed and have staff involved in the process of strategy formulation and implementation to reduce resistance during implementation