Globalization and the performance of digital opportunity trust-Kenya

Abstract

In this era of globalisation, the environment in which organisations operate is constantly changing with different factors influencing organisational performance. This study was designed to determine the globalisation effects and organisational performance of Digital Opportunity Trust-Kenya, an international non-governmental organisation. A case study design was used. Primary data was collected through an in depth interview with six top managers of the organisation. Content data analysis method was used to analyse the qualitative nature of the primary data collected. The results of the analyses provide considerable support for literature arguing that globalisation acts as a two-edged sword, one that can be beneficial and detrimental to Digital Opportunity Trust-Kenya. The study also found out that competition is a globalization effect that mostly affected the organizational performance of Digital Opportunity Trust Kenya negatively, however; the globalisation effects were found to be more beneficial to the organisational performance than detrimental. This study therefore recommends that managers must be aware of the double-edged effects of globalization, and try to capitalize on the opportunities that come with globalization while converting the threats into opportunities. The findings of this study are important because they will assist in developing policies and strategies that will ensure that the International Non-governmental Organization Sector is effective, relevant, financially viable and efficient. The outcomes can also contribute to helping the sector to confront the negative effects of globalization and sustain their competitiveness in the era of globalization