Application of Critical Success Factors and Performance of Gulf African Bank Limited in Kenya

Abstract

There is abundant literature describing the performance of organizations based on strategy and competencies. Performance as a dependent variable can be explained by the focus on the extent of application of CSFs being the independent variables. The identification of the right CSFs and their effective application by management contributes greatly to the performance results attained in an organization and any differential results within an industry. The study aim was to identify the critical success factors applied by Gulf African Bank Limited and to establish the extent to which they contribute to the performance of the bank. The study reviewed relevant literature on critical success factors. The study used a case study GAB. Interview guides were administered to key top management officials across the bank. Their selection was by random sampling. Data collected was scrutinized for completeness, consistency, accuracy and uniformity. The results were analysed and the findings indicate that GAB has used several critical success factors that have enabled them to gain a competitive edge.