International media and the resolution of Darfur conflict: a case study of cable news network (CNN)

Abstract

This research study was carried on contributions of international media and the resolution of Darfur conflict with reference to Cable News Network. Despite the positive factors related to media in resolving conflict, the challenge still remains on how to affect the same in Darfur, and therefore calling for the study to be conducted in order to get clarity on the same. This was done with an aim of finding out the contribution of international media in enhancing positive impact during conflict and not escalating or worsening the state of conflict. The specific objectives of the study will be; to assess the effect of media education in conflict resolution, to determine the effect of media attention creation during Darfur conflict resolution and to establish the effect of CNN media ethics on Darfur conflict resolution. The study was of great importance to the international media houses, the government of different countries an d the future researchers. Theory is a system of ideas intended to explain something, especially one based on general principles independent of the thing to be explained. It is a set of principles on which the practice of an activity is based. It can be an idea used to account for a situation or justify a course of action. In this study normative media theory is used to describe the practice of media in the society. In the research methodology, Descriptive research design was used, to enable clarity. The target population was 88 respondents from the top level management, middle level management and the support staffs of CCN. The researcher made use of simple stratified random sampling procedure to select a sample size of 44 respondents. Questionnaires were used for collecting data which was analyzed quantitatively and qualitatively. It is true that, in today‟s politics and society at large, international media is essential to the safeguarding transparency of democratic processes. This is often called it "watchdog" role. Transparency is required on many levels including for access to information; accountability and legitimacy of individuals, institutions and processes themselves; and for rightful participation and public debate regarding conflict resolution worldwide. For international media to report accurately and hold election administrators to account, they should also become familiarized with the electoral system employed in conflict resolution. If this seems obvious, the reality is that all too often reporters simply need to understand how the system works. For example, they are unable to analyze the criteria for delimitation of electoral boundaries to determine if delimitation has been carried out fairly. Furthermore, should often do understand how a conflict resolution result is reached, particularly in issues involving more complicated matters of resolution