Challenges of Strategy Implementation in Export Markets at National Oil Corporation of Kenya

Abstract

In this new world order, successful strategy implementation becomes ever more important. An organization’s success in today’s dynamic business environment is more than ever before dependent on successful implementation of formulated strategies. Strategy implementation is the manner in which an organization should develop, utilize and amalgamate organizational structure, control systems and culture to follow strategies that lead to competitive advantage and a better performance. The objective of the study was to establish the challenges of strategy implementation at National Oil Corporation venturing into exports markets. The study aimed at understanding the literature review and theoretical foundation for the strategy implementation challenges as researched by various authors. The study also addressed and discussed in detail the various challenges of strategy implementation in organizations as researched by various authors. The research design adopted a case study, data was collected was both primary and secondary data. The data collected was then analyzed through qualitative content analysis method. The findings of the study established that National Oil Corporation faced various challenges when implementing its exports market strategies. These challenges included; time constraints, inadequate resources, organization structure, organization culture, leadership, communication challenges and uncontrollable external factors. The recommendations given were both for policy and practice and included adequate time allocation, adequate resource allocation, change of structure and culture, improved leadership practices, effective communication among others.