Strategic Responses Adopted by Non-governmental Organizations Dealing With HIV/AIDS to Environmental Influences in Kenya

Abstract

The GOK developed the first Kenya National HIV/AIDS Strategic Plan (KNASP) for 2000-2005, establishing a response to the epidemic in partnership with all stakeholders, including civil society, private sector and development partners. As a multidimensional concept, strategy has been defined differently by different scholars. In the macroenvironment, an understanding of political, economic, social, technological, environmental and legal (PESTEL) influences can provide an overall picture of the variety of forces at work around an organization. In NP organizations, stakeholders generally have a greater importance than is the case with commercial businesses since they often have complex inter-organizational relationships with NP‟s and many are intimately involved in the achievement of organizational goals. This study sought to determine key environmental influences on Non-Governmental Organizations dealing with HIV/AIDS in Kenya, determine strategic responses to key environmental influences by Non-Governmental Organizations dealing with HIV/AIDS in Kenya and determine operational responses to key environmental influences by NGOs dealing with HIV/AIDS in Kenya. The research design adopted was a cross-sectional sample survey. Semi structured questionnaires were used to collect data. Descriptive statistics was used to summarize raw data after coding. A Pearson‟s chi square test was applied at 95% Confidence Interval with a p value of 0.05. In the study, 92% of the respondents were of the opinion that Economic factors generate strategic responses in their organizations, while 8% reported that Economic factors do not generate strategic responses in the organizations that they represented.