Corporate turn-around strategy in postal corporation of Kenya

Abstract

PCK is a state owned corporation hardly hit by the dynamics of change in economic environments. From legislations allowing entry of new and more vibrant privately owned corporations into the market which it initially, solely dominated to the constantly changing consumer needs, alongside advancement of technology, PCK has faced all the need and necessitation to revolutionize its strategies if it is to remain vital in the modern markets. The research project set out to find out how Corporate Turnaround Strategy affects the operations of PCK. A comprehensive review of literature, both local and international was done. Strategy and in particular turnaround strategies as presented by various authors was analyzed. Various kinds of turnaround strategies were identified and in particular which strategies are applicable in what circumstances. A case study design was selected. Primary data was collected through an interview guide. The data collected was mainly qualitative in nature hence content analysis was the best method of analysis as it does not limit the respondents on answers and has the potential of generating more detailed information. The respondents gave similar views based on the strategies employed with some strategies having had a high positive impact on the respondents indicating high levels of efficiency whereas others did not have significant impact indicating low levels of effectiveness. The respondents also gave insights as to what areas need to be addressed to make PCK more effective in meeting their needs and expectations. From the study it was found that the turnaround strategies employed by PCK were highly ineffective in meeting organizational goals due to challenges that were encountered in their implementation and other areas also need to be further addressed in order to make the organization more efficient and effective in their delivery of service. The study also encountered limitations on the fewer respondents which created the likelihood of being biased as well as not enough primary data. The study also identified areas for further research such as effects of government assistance and turnaround strategies in the public sector.