Green supply chain management practices and supply Chain performance in mobile phone firms in Kenya

Abstract

This study is about the relationship between green management practices and supply chain performance in mobile phone firms in Kenya. The study had three objectives to achieve: To determine the green supply chain practices adopted by four mobile telecommunications companies in Kenya, To determine the key drivers in the implementation of green supply chain management practices in the mobile phone firms in Kenya and to determine the relationship between green supply chain management and supply chain performance The research design was a descriptive study. Data was collected using a questionnaire that was administered through drop and pick later method. Percentages and frequencies were used to analyze objective one and two whereas regression analysis and correlation was used to analyze the relationship between green supply chain practices and supply chain performance. The major findings were: that there was a significant relationship between green management practices and supply chain performance represented by R2 value of 0.737 which translates to 79.4% variance explained by the five independent variables of green management practices improves supply chain performance. The study found that Green supply chain management practices are significant in enhancing the performance of supply chains. The study recommends that mobile phones companies should ensure proper utilization of materials by customers. The companies should also find appropriate business processes needed in implementing green supply chain management practices. The mobile phones firms should practice waste reduction, reuse and recycling approaches in order to enhance effectiveness in the supply chain.