| dc.description.abstract | Strategy planning articulates where an organization is going, how it will get there and the
actions needed to make progress. It clearly defines the purpose of the organization and
establishes realistic goals and objectives consistent with the mission which can be clearly
communicated to constituents. Investment groups in Kenya have grown from being
welfare groups to being investment groups intent on creating wealth from pooled
resources. As such, proper management and strategic planning are crucial to ensure
success. This study sought to examine the strategy planning practices of investment
groups in Nairobi County. The study analyzed the degree to which these investment
groups have embraced the concept of strategy planning and in particular how they have
approached it. A survey was done on youth investment groups in Nairobi County to
investigate what their strategy planning practices was like. The respondents were selected
through simple random sampling and the data collection was done by use of
questionnaires. The data collected was quantitative in nature and was analyzed using
descriptive analysis. The study found that strategy planning has not been embraced by
most of the Investment groups. While most of the investment groups have a strategic
vision, they lacked the plan on how to attain it. Various challenges have caused the
investment groups to fail in strategy planning; a key challenge was established to be the
lack of knowledge or expertise in developing a strategic plan. The study therefore
recommends that the policy makers such as the government’s UWEZO fund and
umbrella bodies such as Kenya Association of Investment Groups facilitate training
programs and forums to educate the members of these groups on the concept and
importance of strategy planning. This will enable the investment groups to better manage
their groups and enable them to reach their goals. While this study focused on the
Investment groups in Nairobi County, further research can be carried out on Investment
groups in other parts of the country and also on policy developers such as the Uwezo
fund or Kenya Association of Investment Groups. | en_US |
