Public transport sector perception on television programming on road safety: a case study of Nairobi County

Abstract

Road safety has been greatly associated with numerous deaths in the recent past and the numbers have risen tremendously. Road crashes are mainly attributed to lack of responsiveness. If the public are made aware of the best ways to conduct themselves on the road through television the road crashes would reduce. This research paper looked at the importance television associates with road safety with a view to promoting the awareness on proper road usage on Kenyan roads. The study focused on three television stations Citizen Television, NTV and KTN. The study also provides interventions that the media ought to put in place to promote road safety on roads. The role that television plays in enhancing road safety is examined with particular focus on programs, advertisements and news items or spots that are aired on the three television stations. The media are ideal tools in achieving the objective of reaching out to the citizenry on account of their wide coverage to effectively enhance behavioral change in road usage.