Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM): Recent submissions
Now showing items 16701-16720 of 24587
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A survey of the responsiveness of customers to value proposition in influencing purchase behavior of Selected tyre brands
(School of Business, 2003)Value proposition is one of the related concepts generated by brand identity. Its purpose is to provide value for a customer. An effective value proposition should lead to a brand customer relationship and drive purchase ... -
Factors influencing perception of fortified products: a study of Nairobi resident
(School of Business, University of Nairobi, 2003-09)The objective of this study was first to establish whether consumer perception of fortified products is different from their perception of non-fortified products. The second objective was to find out the educational ... -
Determinants of corporate cash Holdings: the case of Kenyan quoted companies
(School of Business, 2003)Relatively few empirical studies have been carried out to establish the determinants of corporate cash holdings. The few carried out e.g. Ozkan (2000) were carried out in the developed markets and their applicability in ... -
Strategic marketing and performance of NGOs in Kenya: the case of Development Non-Government Organisations
(University of NairobiSchool of Business, 2003-11)The business environment has become more turbulent than ever and business managers have continuously been more disenchanted with turbulent environmental condition. They have to be strategic in order for them to compete ... -
The response of the family planning association of Kenya to changes in its operating environment
(School of Business, University of Nairobi, 2003-09)The environment is important to any organization. Organizations must maintain a strategic fit with the environment if they are to survive, succeed and grow. They also have to respond to its dynamism, heterogeneity, ... -
The performance of real estate market -the case of Central Business District (CBD) of Nairobi
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2003)This research project set out to compute and compare the returns of three kinds of investments in Kenya namely real estate, 91-day treasury bills and quoted ordinary shares. The Research project further computed the ... -
The nature of responses of survivors to downsizing: the case of the Ministry of Education, Science and Technology
(University of Nairobi.Faculty of Commerce, 2002-09)The study's principal objective was to identify the survivors' responses and the factors influencing their appraisal of downsizing within the civil service of Kenya. Explaining survivor responses to downsizing and the ... -
A survey of stock based compensation schemes for employees of public companies in Kenya
(School of Business, University of Nairobi, 2003-11)This is a survey seeking to establish the extent to which stock based employee compensation schemes are used in public companies in Kenya. The study covered a sample of thirty-nine companies listed in the Nairobi Stock ... -
Strategic change management at the national cereals and produce board
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2003)The magnitude, speed and direction of environmental change is increasing at an unprecedented rate. As Burnes (1996) notes, public bureaucracies and monopolies are changing hands to the private sector or having the ... -
Customer patronage of up-market fast food outlets in Nairobi
(University of NairobiSchool of Business, 2006-10)In recent times many organizations have formulated innovative strategies so as to win customers. This has been driven by various factors, among them the ever increasing alternatives for consumers to choose from, competition ... -
Product Strategy in the Marketing of Financial Services: a Survey of the Commercial Banking Sector in Kenya
(University of NairobiSchool of Business, University of Nairobi, 2003-11)This study was conducted between April and July 2003. It focused on one of the 4P's of the marketing mix, namely, the product and studied how the product strategy was used in the marketing of financial services by ... -
A survey on the application of promotion mix in the agrochemical industry in Kenya
(University of Nairobi.Faculty of Commerce, 2003-11)The survey was conducted to establish the application of promotion mix elements in the agrochemical industry in Kenya. With increased competition among the agrochemical firms following the liberalization of the Kenyan ... -
A Survey of the Perceived Attractiveness in the Freight Forwarding Industry: an Application of Porter's Modified Framework
(University of NairobiSchool of Business, University of Nairobi, 2003-09)The main objective of this study was to access the perceived attractiveness in the freight forwarding industry. The research sought to find out the level of attractiveness in Nairobi. This study was greatly motivated by ... -
The Relationship Between Board Activity and Firm Performance: a Study of Firms Quoted on the Nairobi Stock Exchange
(University of NairobiSchool of Business, College of Humanities and Social Sciences, 2005)Corporate governance, the manner in which companies are controlled and evaluated continues to attract intense interest in emerging and developing economies as the link between good corporate governance and national ... -
A survey of strategic issue management practices by classified hotels in Kenya
(University of NairobiSchool of Business, 2006-09)The objective of this study was to establish strategic issue management practices by classified hotels in Kenya while identifying factors influencing strategic issue management practices in the hotel industry. The study ... -
Credit management techniques applied by financial institutions offering micro credit in Kenya
(School of Business, 2003)Over the years, banks have been absent in the provision of micro credit to the small and micro enterprises. The sector has remained the preserve of microfimmce Institutions (MFls). The liberalization of the financial ... -
Strategy and structure relationship in locally owned pharmaceutical manufacturing companies and multinational pharmaceutical companies operating in Kenya
(University of NairobiSchool of Business, 2003-09)This thesis analyzes the changes in strategy and structure in the pharmaceutical industry in Kenya over the past 10 years. The study looks at the development of the pharmaceutical industry in Kenya with an emphasis on ... -
An Investigation Into The Factors Influencing Export Trade In Kenya: The Case Of Manufacturing Firms In The Pharmaceutical Industry
(University of Nairobi.Faculty of Commerce, 2002-09)The objective of this study was to identify the factors that influence trade in locally manufactured pharmaceutical products both from multinationals manufacturing locally and locally owned manufacturing companies. The ... -
Governance practices of MFI's in Kenya
(University of NairobiSchool of Business, 2002-10)This study was conducted with the objective of establishing the level of governance awareness and practices of Micro Finance Institutions in Kenya. A World Bank review on corporate governance (2000) observes that major ... -
Economic Implications of Lending of Micro Finance Institutions on Micro and Small Enterprises in Kenya
(University of Nairobi, 2003)The study was earned out to establish whether the credit schemes administered by MFI have an impact on MSEs performance in terms of parameters such as sales, net income, fixed assets, number of employees and space occupied ...
