Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM): Recent submissions
Now showing items 16981-17000 of 24587
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The Use of Internet Marketing by Firms in the Motor Industry in Kenya
(University of NairobiSchool of Business, 2007-09)Kenya's Motor Industry is regaining its impetus after a slump in the 1990's. Studies on Internet Marketing have been conducted by Muthuri (2001), Musembi (2001), Odiko (2003), Nyingi (2003) and covered fields such as ... -
Strategic management practices in health Non-governmental organizations (NGOS) in Southern Sudan
(School of Business ( SOB ), 2006)The success and survival of every organization depends on how well it relates with its challenges and positions itself to the environment. The study sought to find out the extent to which health NGOs in Southern Sudan ... -
Consumer attitudes towards online advertising: the case of internet users in Nairobi
(Business Administration, 2002)This study was conducted with the objective of finding out consumer attitudes towards online advertising in Nairobi. The main objective being to determine consumer awareness and recognition of online advertising as an ... -
An Investigation Into the Retail Network Planning Strategies Along Major Petroleum Marketers in Kenya
(University of NairobiDepartment of Business Administration, 2002)The study sought to investigate the retail network planning strategies among major petroleum marketers in Kenya. A major petroleum marketer was defined for the purpose of this study as being any marketer registered ... -
Population Status, Ranging Patterns and Feeding Strategies of the Black Rhinoceros (Diceros Bicornis, Linn. 1758) in Nairobi National Park, Kenya
(University of NairobiDepartment of Zoology, 1985)In this study of Nairobi National Park;30 black rhinoceroses were observed (14 males, 9 females and 7 calves). The adult sex ratio was 1.6:1 males to females, which was fotmd to be significantly different from the ... -
A survey on enterprise growth patterns in micro and small manufacturing firms in Nairobi
(Business Administration, 2002)This study analyzed micro and small manufacturing firms growth patterns and factors that influence entrepreneur's preference of enterprise growth patterns. The two growth patterns are horizontal and vertical growth. ... -
Outsourcing and performance of firms in the chemical industry in Nairobi
(School of business,University of Nairobi, 2006)This survey sought to determine the influence of outsourcing on the level of performance of the firms in the chemical industry in Nairobi. The other objectives were to establish the factors that influence the choice of ... -
Influence of brand symbols on brand Preference for consumers of Kenya breweries Limited products in Nairobi
(School of Business ( SOB ), 2002)In recent time, many organizations have made modifications to the brand symbols used in their brands, and this has been driven by various factors, among them, the ever increasing alternatives for consumers to choose from, ... -
An Evaluation of the Structure and Servicing of Kenya’s Public Debt
(University of NairobiSchool of Business, 2002-08)The aim of this study was to determine the structure and servicing of Kenya's public debt; whether an association existed between internal and external government debt; and the ability of Kenya Government to service its ... -
The performance of the tourism industry in Kenya:A prioritization of determining factors
(Business Administration, 1998)The tourism industry is a vital artery of Kenya's economic complexion with incredible potential. However, the industry has been performing poorly especially in the 1990s. The objective of this research was to establish ... -
Challenges facing the Kenyan tea industry in exporting of value-added (Branded) tea
(School of Business, University of Nairobi, 2007-09)The broad objective of the study was to establish the challenges facing the Kenyan tea industry in exporting of value-added (branded) tea. The study further sought to establish the extent of world market access and ... -
An Analysis of the Relationship Between Macroeconomic Indicators and the Flow of Foreign Direct Investments in Kenya
(School of business,University of Nairobi, 2006)The research sought to look at specific macro economic determinants that affect the Foreign Direct Investment (FDI) inflow to Kenya. The logic being that each country is structurally diverse and that there are ... -
A survey of the segmentation practices of Microfinance institutions in Nairobi
(University of NairobiFaculty of Commerce, 2002)Market segmentation is acclaimed as the heart and soul of marketing and unless a company spendstime on it, driven from the board downwards, it is virtually impossible for the company to be market driven. The study sought ... -
Privatization and performance of Public corporations listed in the Nairobi stock exchange
(School of Business ( SOB ), 2006)Public corporations have been criticized for inefficiency and mismanagement. They are characterized by widespread misuse of funds due to lack of proper internal management and Government interferences. Due to this, some ... -
A study of factors that institutional investors consider in making decision on investments in shares traded at the Nairobi Stock Exchange
(Business Administration, 1999)This study was an exploratory study on factors that Institutional Investors consider when making investment decision. Investment on ordinary shares of quoted companies at the Nairobi Stock Exchange. Those who may find ... -
An assessment of performance of micro-finance institutions (MFIs) in Kenya
(School of business,University of Nairobi, 2006)The study has two major objectives firstly, to determine the various performance measures used by MFIs in Kenya. Secondly, to evaluate performance of MFIs for a five year period running from 2000 to 2004. Given the ... -
A survey of the relationship between performance appraisal practices, motivation and job satisfaction of employees of commercial banks in Nairobi
(School of Business, University of Nairobi, 2007)This study was a survey whose objectives were to establish the relationship between performance appraisal practices, motivation and job satisfaction of employees of commercial Banks in Nairobi. The population of study ... -
Analysis of factors influencing the middle and high end segments of the tourism industry in Kenya
(University of NairobiSchool of Business, 2007-10)This project focused on factors influencing the middle and high end segments of the tourism industry in Kenya with a view of increasing arrivals and in return income generation through the high yield segment. This study ... -
A survey of perceived risks on the use of mobile telephone
(Business Administration, 2002)The study was carried out with the aim of establishing if the users of mobile telephone service perceive any risks, the nature and extent of these risks and the strategies they have adopted so as to cope with their ... -
The problems experienced by organizations in managing the survivors of downsizing: A study of selected parastatals in Nairobi, Kenya
(University of NairobiDepartment of Bussiness Administration, 2002)Downsizing has been the most adopted practice of organizational restructuring within the last decade. First witnessed in the private sector, this approach has spread to all levels of government and knows no sectorial ...
