Faculty of Arts & Social Sciences, Law, Business Mgt (FoA&SS / FoL / FBM): Recent submissions
Now showing items 19821-19840 of 24587
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An investigation of marketing intelligence practices on Product development in the banking industry: Case of Standard Chartered Bank Kenya limited
(University of NairobiSchool of Business, 2011-11)Marketing intelligence is the key fundamental of any business strategy and is the method of turning raw data into valuable information, turning that valuable information into strategy, and turning strategy into business ... -
Competitive advantage through innovation strategies in united bank of Africa limited
(School of Business, 2011)The need for innovation is obvious and crucial for commercial banks operating in a dynamic, uncertain and competitive environment particularly if they endeavor to survive and succeed in the current competitive global ... -
Strategy monitoring and evaluation at national oil
(School of Business, 2012)In today's highly competitive business environment, budget oriented planning and forecast-based planning methods are insufficient for a large organization to survive and prosper. The firm must engage in strategic planning ... -
Market segmentation by commercial Banks in Kenya
(university of NairobiSchool of Business, 2011-10)The current study has examined the market segmentation practices of the commercial banks in Kenya by commercial banks in Kenya. The study was guided by the following specific objectives:- to determine the extent to which ... -
Effectiveness of strategic talent management practices in professional services firms in Kenya
(School of Business, University of Nairobi, 2010)In the modern era of resource constraints, organizations must efficiently manage their activities by avoiding employment of excess inputs in their operations. In addition, an increasingly competitive marketplace, maintaining ... -
Factors that influence new product development decisions in the textbook publishing industry: The case study of the Kenya literature bureau
(university of Nairobi, 2011-10)This study investigated the factors that influence new product development (NPD) decisions in the textbook publishing industry with special reference to Kenya Literature Bureau (KLB), a governmental profit-oriented ... -
Strategic responses by Airtel Kenya to challenges of globalization
(university of NairobiSchool of Business, 2012-11)ABSTRACT Strategic response is a reaction to what is happening in the economic environment of organizations. This study focused on strategic responses to the challenges of globalization by Airtel Kenya. The main objective ... -
The Generation Y Consumer Behavior and Its Influence on Economic Pillar of Kenya Vision 2030
(School of Business, 2012)Young people in emerging nations are growing up as their horizons, buying power, and future prospects continue to brighten. This rising young world, exposed to global media and global consumer culture through the Internet, ... -
The Relationship Between Executive Compensation and Capital Structure of Firms Quoted in the Nairobi Securities Exchange
(University of NairobiSchool of Business, 2012)share price return (SPR) have significant and positive impact on executive compensation. The public anger over the hefty pay to executives of firms that nearly were bailed out by government during the financial crisis ... -
Factors Affecting the Effective Implementation of Donor Funded Projects in Kenya: a Case of World Bank Funded Projects in Kenya
(University of NairobiSchool of Business, 2012)The purpose of the study was to establish the factors affecting effective implementation of projects in Kenya, with reference to World Bank funded projects. This is because the despite the large amounts of donor funded ... -
Strategies adopted by K-rep bank limited to gain competitive advantage
(University of NairobiSchool of Business, 2012)Organizations whether for profit, private or public have found it necessary in recent years to engage in strategic management in order to achieve their corporate goals. The notion of strategy implementation might seem quite ... -
Factors influencing competitive advantage among commercial Banks in Kenya
(university of NairobiSchool of Business, 2012-10)The purpose of this study was to establish the factors that influence competitive advantages among commercial banks in Kenya and determine the advantages such factors provide to the various commercial banks. Questionnaires ... -
The relationship between loan portfolio composition and Financial performance of commercial banks in Kenya
(School of Business, 2010)Lending has been, and still is, the mainstay of banks’ business, and this is more true to emerging economies like Kenya where capital markets are not yet well developed. To most of the transition economies, however, and ... -
The effect of monetary policy on interest rates in Kenya
(School of Business, 2012)There is general agreement among economists and policymakers that monetary policy works mainly through interest rates. When the central bank policy is tightened through a decrease in reserve provision, for instance, ... -
An Evaluation of Credit Appraisal Techniques Adopted by Kenyan Commercial Banks in Lending to Small and Medium-sized Enterprises
(university of NairobiSchool of Business, 2011-10)The study was about evaluation of credit appraisal techniques used by Kenyan commercial banks in lending to small and medium sized enterprises. Despite the critical role that small and medium sized enterprises (SMEs) ... -
The relationship between financial innovation and growth of insurance companies in Kenya
(university of NairobiSchool of Business, 2011-09)The objective of this study was to evaluate the relationship between financial innovation and growth of the insurance companies in Kenya. A descriptive survey design was used to achieve this objective. The target population ... -
Factors Influencing Adoption of Shariah Complaint Products by Commercial Banks in Kenya
(University of Nairobi,School of Business, 2011)Banking industry is becoming more competitive these days. As a result of this Commercial Banks in Kenya have to develop relevant products to meet the needs of the clients who are still not served by the Commercial Banks ... -
Management of foreign exchange risk:A case study of the horticultural industry in Kenya
(School of Business, 2010)Many currencies now float freely against each other and as a result, exchange rates between different currencies can be volatile and thus leading to unpredictability of their cash flows. As a consequence of the risk ... -
Effects of marketing strategies on the performance of insurance companies in Kenya
(School of Business, University of Nairobi, 2010-10)The purpose of this study was to determine the effects of different marketing strategies on the performance of insurance companies in Kenya. In order to operationalize the phenomena understudy the following variables ... -
Challenges of the balanced score card in strategy implementation in Ernst & Young, Kenya
(School of Business, University of Nairobi, 2010-09)Strategy implementation: - Strategy implementation is ‘where the action is’ and is a process concerned with allocating resources to support the chosen strategies. This process includes the various management activities ...
