Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Ogot, M Madara"
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Generic business strategies in the Micro and Small Enterprise typology: an empirical investigation among Nairobi Manufacturing Micro and Small Enterprises
Ogot, M Madara; Awino, Zachary B.; Aosa, Evans (African Journal Of Business And Management (AJBUMA), 2018-10)Micro and Small Enterprises (MSEs) play a significant role in Sub-Saharan Africa national economies, however, few transition to formal medium or large size enterprises due to a wide array of challenges faced. The MSE ...