Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Ogutu, M."
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The effect of human resource strategic orientation on performance of large private manufacturing firms in Kenya
K’Obonyo, O. P.; Busienei, R. J.; Ogutu, M. (School of Journalism, University of Nairobi, 2013)The study was set to investigate the effect of human resource strategic orientation on performance of large private manufacturing firms in Kenya based on the following general research objective: To establish the relationship ... -
Green business: potential for application as a business innovation for wealth and employment creation in Kenya
Wanjohi, P.; Gachoka, H.; Kihoro, J.; Ogutu, M. (Jomo Kenyatta University of Agriculture and Technology, KenyaSchool of Business, 2013)Kenya has one of the highest unemployment rates in the world. Available data indicate that unemployment in Kenya was 40% in 2011 up from 12.7% in 2006 (KNBS, 2011). This data is an indication of the sorry state of unemployment ... -
Influence of enterprise risk management on organizational performance: evidence from Kenyan State-Owned Corporations
Otieno, E. A.; Ogutu, M.; Ndemo, B.; Pokhariyal, G. (DBA Africa Management Review, 2020-11-03)The study conceptualized the association between performance of state corporations (SCs) in Kenya and their enterprise risk management (ERM). ERM is a practice in strategic management that aims to manage risks ... -
The moderating effect of subjective norms, perceived behavioural control and gender on the relationship between attitude towards internet advertising and purchase intention of University students in Kenya.
Ogutu, RP; Ogutu, M.; Njanja, L. (2014)Advertising through the internet is now an important source of consumer information as the number of internet users continues to increase. Internet usage trends and advertising in Kenya has been growing faster than any ...