Browsing Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) by Author "Onwonga, Mactosh"
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The Behaviour and Financial Performance of Individual Investors in the Trading Shares of Companies Listed At the Nairobi Stock Exchange, Kenya
Aduda, Josiah; Oduor,Odera Eric; ; Onwonga, Mactosh (Department of Finance and Accounting, University of Nairobi, Nairobi, Kenya,Department of Business & Management, Kisii University College, Kisii, Kenya,, 2012)While conventional academic finance emphasizes theories such as Modern Portfolio Theory (MPT) and the Efficient Market Hypothesis (EMH), the emerging field of behavioral finance investigates the cognitive factors ...