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    An Investigation on the Effectiveness of Design Ideation Using TRIZ

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    Date
    2006
    Author
    Okudan, Gül E
    Ogot, Madara
    Shirwaiker, Rohan
    Type
    Article; en
    Language
    en
    Metadata
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    Abstract
    Design ideation continues to be one of the mysterious and yet a very important part of the design process. In the past, there have been studies related to how people generate ideas, why some are more productive in idea generation than others, etc. However, the mystery remains because not being able to directly reach designer’s mind limits our comprehension of the process. Despite this fact however, by studying the use of various idea generation methods, we can better support the idea generation process. As such, this paper presents a study on the effectiveness of TRIZ, a systematic ideation technique, in comparison to most widely used brainstorming. Results indicate that design teams that apply TRIZ during the idea generation are more productive.
    URI
    http://proceedings.asmedigitalcollection.asme.org/proceeding.aspx?articleid=1595704
    http://hdl.handle.net/11295/86477
    Citation
    3rd Symposium on International Design and Design Education Philadelphia, Pennsylvania, USA, September 10–13, 2006
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    • Faculty of Science & Technology (FST) [4284]

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