Trade Marks and Franchising in Kenya

Abstract

Trade marks are everywhere. They surround us in the various daily transactions we undertake pertaining to purchase and sale of goods and services. Trade marks are legally protected names, words, symbols or designs (or a combination) that the owners or sellers of products use in order to distinguish their products from others. According to Dr Ben Sihanya trade marks are regarded as the second level of innovation, which consists of "going into the market." Trade names, which are different from trade marks, are names registered by companies or businesses for the purpose