Challenges of Strategy Implementation a Case Study of Agriculture, Fisheries and Food Authority (AFFA)

Abstract

The following research was undertaken to study the challenges to implementation of strategies at Agriculture, Fisheries and Food Authority the regulatory body with the mandate and responsibility to oversee the Regulation, Development and Promotion of scheduled crops. The objectives of the research were to identify the challenges faced by AFFA in strategy implementation in relation to, procedures and policies adopted by the Authority, to determine whether Resource allocation affect strategy implementation, determine whether Managerial Behaviour is a determinant of effective strategy implementation and lastly examine whether Rewards and Incentives influence strategy implementation at Agriculture, Fisheries and Food Authority. The research design was descriptive case study carried out at Agriculture, Fisheries and Food Authority headquarters, and the Directorates. Primary qualitative data was used for the study specifically by use of interview guide. This instrument was considered appropriate for this study because all the respondents were well informed top management team of AFFA. The population for the proposed study was the institutions’ Heads Directorates, Senior Managers with special reference to Manager in charge of Strategic Planning. The researcher analyzed the presence, meanings and relationships on the concept of strategy implementation which were summarized in comparison with the theories captured in the literature review. Content analysis was used for data analysis since it involved discussion. The study revealed that Managerial Behaviour, Resource Allocation and Rewards and Incentives have a strong effect on strategy implementation unlike Institutional Policies. In general, the study has shown that Strategy implementation focuses on a wider array of factors that influence its implementation both internally and externally as well as behavioral and systematic factors. Some other internal factors include organization structure. The Authority must be willing and ready to modify its strategy in response to changing market conditions, advancing technology, the fresh needs of stakeholders, shifting consumer needs and preferences, emerging market opportunities, new ideas for improving the strategy and mounting evidence that the strategy is not working well.