Factors Influencing Competitive Advantage Among Oil and Gas Companies in Nairobi Kenya

Abstract

The purpose of this study was to determine factors influencing competitive advantage in the Oil and Gas industry in Kenya. The research objectives were: To determine factors that influence competitive advantage in the Oil and Gas industry in Kenya; and to determine the extent to which each factor influences competitive advantage in oil and gas industry. The study adopted a descriptive research survey design. The population of the study was composed of 40 Oil and Gas companies registered by the energy regulatory commission of Kenya. Data for this study was collected using a structured questionnaire. For this study, descriptive statistics used to analyze data. This included frequencies tables and percentage distribution tables, and mean. Inferential statistics included correlation, and multiple regression. The study found that there exists a significant positive relationship between competitive advantage and After Sales Service, Marketing Strategies, Price of Oil and Gas, Customer Care, Product Innovation, Leadership Style, Quality Products, Promotions, Location of Oil and Gas, r (0.919); P<0.50. According to the study findings, 79.4% of variation in competitive advantage for Oil and Gas Companies is attributable to After Sales Service, Marketing Strategies, Price of Oil and Gas, Customer Care, Product Innovation, Leadership Style, Quality Products, Promotions, Location of Oil and Gas. This study concludes that that there the relationship between After Sales Service, Marketing Strategies, Price of Oil and Gas, Customer Care, Product Innovation, Leadership Style, Quality Products, Promotions, Location of Oil and Gas) and competitive advantage was statistically significant