E-banking Strategy and Performance of Commercial Banks in Kenya

Abstract

The research objective of this study was to determine the influence of E-banking strategy on performance of Commercial Banks in Kenya. The study adopted a descriptive research survey design. The population of the study was composed of 43 Kenya commercial banks. Data for this study was collected using structured questionnaires. For this study, descriptive statistics was used to analyze data which was presented using frequencies tables and percentage distribution tables, and mean. Inferential statistics included correlation, regression analysis, ANOVA and Chi Square. The study found that e- banking infrastructure strategy had a strong positive relationship with banks performance, r (0.577); p ≤ (0.05). The relationship was statistically significant. Similarly, the study also found that e-banking efficiency strategy had a strong positive relationship with the banks performance, r (0.759), p ≤ (0.05). The relationship was statistically significant. The study also found that e- banking quality strategy had a weak positive relationship with banks performance, r (0.397), p ≤ (0.05). The study concluded that the relationship e- banking infrastructure, e-banking efficiency strategies, and e-banking quality do enhance Kenya commercial banks performance. The study recommends that banks should enhance mechanisms for more e-banking strategies that address the needs of clients in a timely and relevant manner. E-Banking strategies should be more than ICT infrastructures, efficiency and quality, but also client value addition through the e-banking strategies. Banks should also explore other strategies not covered in this study that can enhance banks performance.