Strategic Positioning of National Hospital Insurance Fund and the Challenges of Healthcare Financing in Kenya

Abstract

The study sort to establish the challenges and the effects of health care financing in kenya; a case study of National Hospital Insurance Fund. Accordingly, the objectives of the study was to determine whether the achievements of the firm is as a result of positionining strategies adopted and to establish whether they are the best positioning strategies in meeting healthcare financing. The study adopted a case study. Interviews were conducted on the General Manager-Operations, General Manager - Branch Office Coordination and 5 branch managers in Nairobi area. Primary data was used in the study. However, this departmental variation is explained by the understanding that, they are all part of policy formulation in matters affecting the entire implementation and growth network of the firm. The study further established that, a well executed strategic positioning increases clients’ enrollment more than when environmental forces are left to play. In view of the above study, the overall finding strongly confirms that, there is a positive relationship between positioning strategies and subsequent growth in meeting the challenges in the healthcare financing. National Hospital Insurance Fund should identify other strategies to promote issuance of sufficient and relevant information to the market for proper interpretation issue.